If I’m running my business well and having steady clients, I don’t need to worry about any of the extra things going on outside or with other people, right? I want to touch on why that can be wrong on a lot of levels.
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No matter what your business is, people knowing about it is key to success. Standard marketing can help get your business in front of people, but something stronger can keep them coming back to you. Those are valuable connections. If your business deals in B2b (business to business) relationships, do you find that it can be hard to build new connections with new clients? Usually, they have already established connections with their people. That connection alone will keep them from looking at your more competitive prices or what you have to offer. If your business is selling products or services to the public, you want them to feel more connected and engaged with your business so that they choose you over the big box stores. If you can make your clientele feel passionate about your brand, that will make sure that they are not only choosing you more often but are recommending you to everyone they know. We are living in a time where people will reach out to not only their friends but to people online to see what they recommend. Making sure that you are getting recommended is not just providing a great product. It’s going above and beyond in service and interaction to form a genuine connection.
Other connections that can be beneficial are with other businesses. If you can get recommendations through people that you do business with or mentor, those can sometimes speak louder. Having great connections with businesses that you might not sell directly to but workaround and network with regularly can amplify your business on a powerful level. I don’t want you wasting your time with cold calling or joining things that will only waste your time and not make any meaningful connections.
I recommend the great platform Bee Konnected. Through their tools, they will make sure you are making meaningful connections with people who need your business as well as people who would benefit your business. I can’t forget to mention the amazing educational benefits that they have as part of their membership too.
If you are interested in making connections that count visit lauraocean.beekonnected.com to get started!
